01
AI Strategy Sprint
A focused 2-4 week engagement to define your AI roadmap, prioritise use cases, and align leadership around execution choices.
Boutique AI consulting house
AXL Consulting helps leadership teams design and deliver practical AI outcomes.
When AI decisions are high-stakes, we help leadership teams choose the right bets, execute with discipline, and ship products that hold up in production.
What we do
AXL works with leadership teams when AI has moved from experimentation to operating priority. We run focused strategy work, then stay close enough to execution to keep decisions grounded in delivery reality. Because we build and operate our own AI products, we bring practical product judgement into client work, not advisory theatre. Engagements are deliberately senior and direct, with founders in the room from diagnosis to delivery governance.
- AI Strategy: Prioritise high-value use cases, define sequencing, and align leadership on where AI should and should not be used.
- Delivery Partnership: Work alongside your teams and vendors to drive build-vs-buy decisions, execution governance, and delivery quality.
- Product Building: Shape, build, and launch AI products with clear ownership of scope, rollout, and measurable adoption.
Why AXL?
- Founder-led: clients work directly with Axel and Suneil, not junior consultant layers.
- Dual-track practice: advisory work is grounded in active product development and live operating experience.
- No retainer theatre: engagements are structured around outcomes, decisions, and delivery milestones.
- Telecom and enterprise roots: deep BSS/OSS, digital transformation, and C-suite advisory experience.
Engagement Models
How We Engage
02
Delivery Partnership
Embedded senior support alongside your team to steer implementation, vendor decisions, and execution governance.
03
Product Co-Build
For teams that need to ship an internal or external AI product, from concept framing through delivery and launch.
Products we have built
ScrapeSense.com
ScrapeSense is a live platform for teams that need reliable local-business discovery and outreach execution without manual scraping work. It combines map-based scanning, lead extraction, campaign workflows, and automation integrations in one operating flow.
- →Draw any map region and surface qualified local leads in minutes.
- →Capture rich lead records: business name, address, phone, website, category, and ratings.
- →Run queued scan jobs with status tracking across pending, scanning, completed, and failed.
- →Build, approve, and send outreach sequences from a dedicated campaigns workflow.
- →Connect API, n8n, and webhook automations with credit-based billing and monthly spend controls.
MenuSense.io
MenuSense is live and self-serve for restaurant operators who want stronger margin control and better menu performance without heavy setup. Teams can start free with AI credits, then scale to multi-location and API-enabled enterprise workflows.
- →Classify every menu item as Star, Plow Horse, Puzzle, or Dog based on profitability and popularity.
- →Validate ingredient costs against market data and receive AI margin recommendations.
- →Generate stronger menu descriptions and translate menus into 100+ guest languages.
- →Deploy QR menus with AI chat that answers ingredient and allergen questions in real time.
- →Track daily sales and per-item margin, then export AI menu strategy reports as PDF.
Founders
Direct access to Axel and Suneil. Their profiles below are the source for the chat assistant.
Axel Schmitz
Founder & Managing Partner
30+ years experience
Axel has led complex telecom and enterprise programmes across multiple regions, advising C-suites and boards on BSS/OSS transformation, digital strategy, and programme delivery. He brings 25+ years of expertise spanning CRM, Order Management, Product Catalogue, and Billing across Fixed and Mobile telecoms. He founded and actively operates MenuSense.io, so clients get an operator who still ships and runs live AI products.
Education
- B.Sc in Computer Science
- M.Sc in Mathematics
Core expertise
C-Suite & Board AdvisoryOrganizational TransformationStrategic Planning & ExecutionBusiness Model Innovation
Suneil Chetlur
Co-Founder & Transformation Partner
20+ years experience
Suneil bridges strategy and delivery with 19+ years leading BSS/OSS and operating model transformations across global telecoms. He has acted as trusted advisor to C-level leaders at STC, Vodafone, Millicom, VEON, and Elisa on organisation design, governance, and large-scale programme execution. He owns transformation outcomes end to end – from target operating model design through stabilisation and adoption.
Education
- MBA – Warwick Business School, London
- Bachelor's in Computer Science Engineering – India
Core expertise
C-Suite AdvisoryOrganizational TransformationAI & Machine Learning StrategyBSS/OSS Transformation
Chat with Axel or Suneil
This chat uses founder CV data from this website. Ask about experience, expertise, education, regions, and fit for specific project needs.
Open the founder chat to ask focused questions about experience, expertise, and project fit.
Start a conversation
We take on a small number of engagements at a time to keep senior focus where it matters. If you have a live challenge or want to explore fit, a short email is the best starting point.
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